The theme of Big Data has generated a tremendous amount of attention and investor interest in recent years. While much of the Big Data hype has focused on the storage and processing technologies, our report hones in on the analytics for extracting actionable insights. Big Data Analytics has the potential to deliver significant business and economic impacts. Some of the most exciting developments are in the fields of Predictive Analytics and Advanced Visualisation, and we see scope for a dramatic increase in adoption over the medium term. We demystify the main technologies, applications and trends and outline our views on implications for funding and M&A activity in the sector.