192business Ltd acquired by Experian plc
Enhancing the range of identity verification and fraud prevention services.
March 2012 - GP Bullhound, the technology investment bank, has acted as the exclusive financial advisor to 192business Ltd on its sale to Experian Plc completed on 1 March 2012. GP Bullhound worked closely with the company to articulate the key value drivers for the business and emphasise 192business unique market position.

Launched in 2002, 192business helps organisations to verify and manage the identity of their customers online in order to minimise fraud and risk. Increasing regulation, the rise in fraud globally, growth in e-commerce sales and the move from traditional offline identity checks to online checks are all contributing to growth in the identity verification market. It serves a wide range of sectors, such as e-commerce, insurance, utilities, retail, finance and legal services, and has over 1,000 clients worldwide.

The acquisition further enhances the range of identity verification and fraud prevention services Experian is able to offer clients and strengthens its position across a number of rapidly growing vertical markets in the UK. 192business will form part of Experian’s Decision Analytics business line.

Alastair Crawford, CEO of 192business, commented: “GP Bullhound’s knowledge of the sector and its key players, as well as efficient execution of a competitive process, ensured a successful outcome for both the shareholders and the company.”