Karmarama acquired by Accenture
Blending creativity, digital and data to better engage with consumers.
London, 30 November 2016 - GP Bullhound, the European technology investment bank, acted as financial adviser to Karmarama on its sale to Accenture.

Karmarama is one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers.

The acquisition strengthens the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond.

“As part of Accenture Interactive, we will dramatically enhance our ability to offer best-in-class creativity and digital delivery.” said Ben Bilboul, CEO at Karmarama. He continues: “GP Bullhound have been a great advisor, their strong expertise and relationships in the sector proved invaluable.”

Simon Nicholls, Partner of GP Bullhound commented: “We are proud to have advised Karmarama on this landmark transaction, which is a world first in bringing together a global consultancy with a true creative agency. We expect to see further pioneering transactions crossing historic boundaries between marketing, consultancy and IT services, as these silos continue to break down.”

This represents the completion of GP Bullhound’s 19th transaction in 2016 and further underlines the firm’s leading position in the digital agency sector, following on from recent successful transactions completed for clients such as Essence, The BIO Agency, Stickyeyes, Potato, Conrad Caine, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.


For enquiries, please contact Simon Nicholls at [email protected] or Claudio Alvarez at [email protected]

About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King Digital Entertainment, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin, Manchester and Paris. For more information, please visit www.gpbullhound.com, follow us on Twitter @GPBullhound or watch our video here

About Karmarama
Based in London, Karmarama develops advertising campaigns, data-driven content and mobile platforms to build immersive consumer experiences, ensuring that creativity is embedded across all aspects of a brand. Notable clients include the BBC, Confused.com, Honda, Just Eat and Unilever. Karmarama has a team of 250 employees spanning creatives, digital strategists and data practitioners.

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