Aquila Insight acquired by Merkle
Predictive analytics and data-driven strategies to help top brands drive ROI.
London, 6 July 2017 - GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to Aquila Insight on its sale to Merkle, a leading technology-enabled, data-driven performance marketing agency.

Founded in 2012 with offices in Edinburgh and London, Aquila Insight is one of the largest independent data analytics organizations in the UK. Aquila Insight specializes in predictive analytics and data-driven strategies to help top brands drive ROI.

John Brodie, Joint-CEO and co-founder commented: “We have huge aspirations to grow Aquila in the wider market and being part of Merkle will allow us to reach our potential. We are passionate about analytics driving actions, and being part of Merkle will put Aquila at the heart of the action. GP Bullhound have been a great advisory partner and their expertise and relationships in the sector proved invaluable in delivering this transaction for us.”

Alexis Scorer, Director at GP Bullhound commented: “As marketers embrace advanced analytics we see significant opportunities for innovative and fast-growing data analytics businesses like Aquila Insights. We are delighted to have successfully advised Aquila on this transaction.”

This represents GP Bullhound’s 12th transaction in 2017 and further underlines the firm’s expertise in advising digital services category leaders, following on from previous transactions completed for clients such as The Cocktail (sold to Wunderman), Sequence (sold to Salesforce), Karmarama (sold to Accenture), Potato (sold to AKQA), The Bio Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture), among others.

For enquiries please contact: Alexis Scorer, Director, at [email protected]

About GP Bullhound
GP Bullhound is a leading technology merchant bank, providing transaction advice and capital to the best entrepreneurs and founders in Europe and beyond. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and Hong Kong. For more information, please visit, or follow on Twitter @GPBullhound

About Aquila Insight
Aquila Insight is a data analytics company helping brands and businesses unlock and realise the value of their customer data. It uses data, advanced analytical techniques and cutting-edge technology to create innovative insights, translated into decisions that empower businesses to take better actions, and make the perfect connection with each and every one of their customers. Working with the likes of Sony Mobile, Tesco Bank and RBS, the company is headquartered in Edinburgh & London with an additional office in Derby.