Elbkind acquired by Reply Group
Building a full-service partner for digital leadership.
Berlin, October 2018 - GP Bullhound acted as exclusive financial advisor to specialist digital communications agency elbkind and its shareholders on their sale to Reply Group, a leading pan-European provider of IT consulting, system integration and digital services.

elbkind GmbH is a leading, multiple award-winning digital communications agency focused on social media. The company was founded in 2008 by Stefan Rymar, Tobias Spörer and Maik Königs and today runs offices in Hamburg (HQ), Berlin and Stuttgart with a total of over 150 employees. It serves a portfolio of blue-chip clients including Daimler, Ritter Sport, Lufthansa and Moёt Hennessy both in the German-speaking region and internationally.

Founders of elbkind, Stefar Rymar, Tobias Spörer and Maik Königs, commented: “In Reply, we have found the perfect partner to bring elbkind to the next level with highly specialised experts on our side. We will grow our business by supporting Reply’s existing clients and its network of companies with our expertise while delivering the highest quality of advice for our existing clients. We look forward to defining the digital communications industry of tomorrow. The highly professional team from GP Bullhound coupled with its in-depth sector knowledge, was instrumental in making this process a success.”

Julian Riedlbauer, Partner at GP Bullhound, commented: “The digital agency sector is undergoing an accelerated consolidation process. We are happy to have advised yet another transaction combining creative digital marketing and IT expertise. We are confident that as a part of the Reply Group, elbkind will excel in delivering new more complex and exciting projects to their clients.”

This transaction is GP Bullhound’s 23rd transaction in 2018 and further highlights the firm’s expertise in the digital services space as well as its strong presence in Germany, following recent transactions completed for clients including Namics, acmeo, IT Sonix and XPure, Magix, Uberall and Infinigate, among others.