Fjord acquired by Accenture
Using the power of design to create services people love.
June 2013 - GP Bullhound acted as the exclusive financial advisor to Fjord on its sale to Accenture Interactive. Fjord’s design capabilities will complement the business strategy, data analytics, technology and marketing operations services Accenture offers its clients through its marketing-focused Accenture Interactive group.

Fjord is a global service design consultancy that specializes in creating wide-ranging digital experiences and services for consumers – including new ways to shop, better ways to communicate and collaborate, and innovative ways to manage their health – across platforms including smart devices, tablets and PCs. The company has more than 200 employees and is headquartered in London with offices in Berlin, Helsinki, Istanbul, Madrid, New York, Paris, San Francisco and Stockholm.

“We have worked with GP Bullhound since 2008. Their experience and support over the years have proven to be instrumental – initially in our expansion capital round, and now, in this exit process”.
– Olof Schybergson, Co-Founder / CEO, Fjord

“We are delighted to have helped the Fjord team embark on the next part of their incredible journey by expanding Accenture’s digital and marketing capabilities. Long term relationships with category leaders is a fundamental part of GP Bullhound’s strategy and it is great to have worked with the team and the institutional shareholders, Beringea and the GP Bullhound Sidecar fund, from the financing round of 2009 to this landmark transaction.”
– Manish Madhvani, Managing Partner, GP Bullhound