Deeplocal acquired by WPP Digital
Helping brands tell their stories.
New York, 23 April 2017 - GP Bullhound acted as exclusive financial advisor to Deeplocal, an innovation studio focused on product invention, design and engineering, on its acquisition by WPP Digital, the digital investment arm of global communications company WPP.

Deeplocal creates and builds experiences that help brands tell their stories and connect with their audiences in new, unexpected ways. They work in both digital and physical disciplines, though their projects find all kinds of ways to dissolve the boundaries between the two. Everything they do is rooted in culture and faithful to strategic insights about audiences. They want to get their people talking about something amazing they’ve experienced – not about an advertising campaign.

Deeplocal, based in Pittsburgh, employs over 50 people with diverse skill sets including robotics, hardware development, electrical engineering, software development, industrial design, strategy and creative. The studio solves business challenges for clients with strategy-led creative inventions and marketing campaigns and then rapidly designs, engineers and builds working prototypes and products. This work is all done in-house. Clients include Google, Netflix, Airbnb, Inc., Lyft and American Eagle Outfitters. Deeplocal was founded in 2006 as a spin-off of Carnegie Mellon University.

The acquisition continues WPP’s strategy of focusing on three key areas that differentiate its offerings to clients: technology, data and content.

The team is comprised of creatives, marketers, strategists, technologists, engineers (mechanical, electrical, robotic and software) and artists. Whether they are making robots, software or socks, they do the vast majority of production in house. This allows Deeplocal to be nimble in their process and give clients excellent visibility into each project, from start to finish.