In2media group acquired by KMD
Premier technological, digital, and creative skill sets for digital transformation.
Denmark (Copenhagen), 3 July 2017 - GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to In2media group on its sale to KMD. In2media group consists of three agencies: In2media, Insilico and Baby.

In2media group will continue as an independent unit within KMD and provide premier technological, digital, and creative skill sets to meet the growing demand for digital transformation services. As an integral part of KMD’s future strategy, In2media group is expected to employ more than 200 top tier consultants and developers at year-end.

Tim Frank Andersen, Chairman of In2media group commented: “By teaming up with Denmark’s largest IT company, while maintaining our independence, we get the best possible opportunities to further develop what we have created over the last ten years. GP Bullhound’s deep sector expertise and high degree of professionalism have been key factors in identifying and realising this opportunity.”

Sven Raeymaekers, Partner at GP Bullhound, commented: “We are delighted to have advised In2media group on this transaction. Linking up with KMD will allow the team to cement its position as one of the leading Digital Transformation consultancies in Denmark, while continuing to grow its footprint across the Nordics.”

This represents GP Bullhound’s 7th transaction in Denmark and the completion of GP Bullhound’s 11th transaction in 2017, and further underlines the firm’s expertise in advising digital agency category leaders, following on from previous transactions completed for clients such as The Cocktail (sold to Wunderman), Sequence (sold to Salesforce), Karmarama (sold to Accenture), Potato (sold to AKQA), The Bio Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture), among others.

For enquiries please contact Per Roman at [email protected] or Sven Raeymaekers at [email protected]

About GP Bullhound
GP Bullhound is a leading technology merchant bank, providing transaction advice and capital to the best entrepreneurs and founders in Europe and beyond. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and Hong Kong. For more information, please visit, or follow on Twitter @GPBullhound

About In2media group
In2media group comprises three agencies working together to create powerful customer experiences for the entire customer journey. In2media group has more than 75 employees and in 2015/16 had revenue of DKK 69 million and EBITDA of DKK 11.1 million.

10 TRENDS TO DRIVE TECHNOLOGY IN 2023 GP Bullhound’s Technology Predictions report 2023
Revealing the key findings of our 2023 Technology Predictions Report Technology Predictions 2023 Webinar