Media Partisans is a globally leading digital content publisher, operating several internationally well-known channels, such as Hefty.co, Heftig.co and GenialeTricks.de. Media Partisans’ editors create content and produce videos in 10 languages and cover a variety of verticals such as lifehacks, food, health & beauty and animals. In just two years the company has managed to grow its Facebook fan base to more than 30m, drawing over 73m monthly unique visitors to its websites thanks to its best-in-class content. With over 3bn video views per quarter, video content will represent a cornerstone of the company’s future growth path.
The cooperation with FUNKE will allow Media Partisans to leverage a strong network in order to optimize monetization and profitability, while accelerating production of sponsored videos – one of the most profitable video monetization approaches on the market.
“GP Bullhound’s international team has been fully committed to the success of this deal and did go the extra mile for us. With their strong local and global reach, Julian Riedlbauer and Sebastian Markowsky, as well as their team, have found not only the best partner, but the right deal for the shareholders”, commented Michael Gloess, Founder and General Manager of Media Partisans.
Julian Riedlbauer, Partner at GP Bullhound and Head of its German office, stated: “We have run an international structured process. I’m happy that in the end a leading German media group qualified as the best partner for our client. I’m confident that both companies have a lot of synergies and that our client will efficiently contribute to the digital transformation of FUNKE.“
Sebastian Markowsky, Director at GP Bullhound in Berlin added: “With this landmark transaction we further enrich our expertise in digital content.”
This represents the completion of GP Bullhound’s 17th transaction in 2016 and further highlights the firm’s strong position in advising digital media category leaders.
About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King Digital Entertainment, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin, Manchester and Paris. For more information, please visit www.gpbullhound.com, follow us on Twitter @GPBullhound or watch our video here
About Media Partisans
Media Partisans is a globally leading new media article and video publisher of social news, operating several internationally well-known channels, such as Hefty.co, Heftig.co and GenialeTricks.de. Media Partisans create content in 10 languages and cover a variety of verticals such as lifehacks, food, health & beauty and animals. In just two years the company has managed to grow its Facebook fan base to +30m, drawing over 73m monthly unique visitors (“MUVs”) to its websites thanks to the its best-in-class content. With over 3bn video views per quarter, video content will represent a cornerstone of the company’s future growth path.
About FUNKE Mediengruppe
FUNKE Mediengruppe is on its way to become Germany’s prime media house. The focus is set on two business segments: Regional media, as well as, Women’s magazines and TV guides. The company’s ambition is, to fulfill its client’s expectations on every possible day, and constantly surpass them with top-level performances. Located all over Germany and unified by that fundamental ideal, 1,500 journalists and 4,000 media makers FUNKE employees strive for this purpose every day. The tremendous variety of FUNKE’s journalists and media professionals is the unique source of power, ideas, creativity and inspiration, that builds the base to create inimitable products for all our customers.