Founded in January 2007, MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions to research agencies and management consulting firms across the globe. MRops has the teams, technology and processes to support the execution of the most complex work, from targeting hard to reach audiences around the world, to validating who is actually completing surveys, to developing respondent engagement solutions.
It adds value by making recommendations to improve the accuracy and quality of the research they conduct, enabling clients to spend more time analyzing the numbers instead of aggregating them. The company has approximately 200 employees across offices in North America, Asia and Europe.
SSI President and CEO Chris Fanning said, “Adding a high-growth business with such exceptional operational capability and talent is a very strong fit with SSI. Ian and the MRops team have built an outstanding business, especially in the B2B space, which is very synergistic with SSI’s rapidly expanding B2B offering. MRops’ passionate focus on the consulting and healthcare markets is also very well aligned with our strategic direction.”
MRops CEO Ian Kiernan said, “SSI has the industry-leading technology and global panel, and organizational strength that will enable our existing business to grow more rapidly once MRops has fully integrated with SSI. We’ve built the teams and processes to support very complex work – from targeting hard to reach audiences, to validating survey quality and completions, to developing respondent engagement solutions – and our consulting and healthcare clientele will be much better served with this powerful combination. MRops’ full-service expertise, combined with SSI’s panel size, global scope and integrated technology platform, creates a very attractive value proposition to customers worldwide.”
With this acquisition, SSI strengthens its leadership position as a global data solutions and technology company by significantly expanding its operational and delivery capability, substantially adding to an already fast-growth global B2B business and deepening its expertise in management consulting and healthcare. The acquisition will also expand SSI’s leadership footprint in the Asia Pacific region with the addition of an operations hub in Hyderabad, India.
For inquiries please contact:
Greg Smith, Partner, at [email protected]
About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit www.gpbullhound.com, or follow on Twitter @GPBullhound
Transaction led by GP Bullhound’s New York team while part of AdMedia Partners