Muzicall provides outsourced, end-to-end RBT (ringback tone) services to some of the leading operators in Europe, including Orange, Vodafone and T-Mobile. The funding will enable Muzicall to further implement its vision of making RBTs – usually a piece of music that replaces the ‘ring ring’ sound a caller hears before their phone call is answered – available to all European mobile phone users. Muzicall’s RBT.4.ALL platform enables customers to create their own content library, giving them the ability to assign a different tune for different callers, thereby creating a very rich and personalised experience.
“We have benefited from GP Bullhound’s broad reach amongst technology investors and as a result, we now have investors from France, Iceland, Finland, the US and a family office from Gibraltar. I was delighted by the team’s commitment to our deal and by its negotiating skills right up until the final minute,” said Patrick Allainguillaume, CEO of Muzicall.