Shop Direct Group's Transactis acquired by GB Group PLC
A stronger leader in identity intelligence, helping to better identify and understand customers.
London, 3 November 2014 - GP Bullhound, the international technology investment bank, acted as the exclusive financial advisor to Shop Direct on the sale of Transactis to GB Group PLC (AIM: GBG) (“GB Group” or “GBG”).

Based in Liverpool, Transactis delivers anti-fraud and marketing related services to both the private and public sectors in the UK. Transactis is one of the UK’s leading specialists in combining data from multiple sources with its own proprietary software and analytics, to provide clients with actionable insights on an individual’s propensity to buy, as well as identifying potential patterns of fraud.

A spokesman for Shop Direct Group commented: “GB Group offers an excellent opportunity for the continued development of Transactis staff and customers. It is extremely well-positioned to build upon Transactis’ existing reputation for industry-leading insight and marketing services and we feel that, together, Transactis and GB Group will continue to be a real force in the identity intelligence market.”

The acquisition strengthens GB Group’s Identity Intelligence offerings with a unique data asset, adds a technology portfolio that complements GB Group’s existing solutions, and will bring with it recurring revenues with blue-chip customers such as Nationwide Building Society, Betfair, HMRC and Shop Direct Group.

Richard Law, Chief Executive Officer of GB Group, commented: “Transactis has made a considerable investment over the last few years to create a strong technology platform and attracted some excellent customers in both the public and private sectors. This acquisition will add a valuable data asset that can be deployed in our existing software products and further strengthens GBG’s identity intelligence credentials.”

GP Bullhound Director Alexis Scorer commented: “GP Bullhound has had a relationship with the shareholders of Transactis for many years, and is delighted to have advised on the sale to GB Group. This transaction highlights our commitment to working with leading Data Analytics businesses from across the UK.”

This represents the completion of GP Bullhound’s 23rd transaction in 2014 and further highlights the firm’s commitment to working with category leaders.

For enquiries please contact Alexis Scorer, Director [email protected]

GP Bullhound
GP Bullhound is an international technology investment banking group with offices in London, San Francisco, Stockholm, Berlin and Manchester. Founded in 1999, GP Bullhound provides world-class advice on mergers, acquisitions and private placements to a diverse range of corporate clients, institutional investors and high-net-worth individuals. Combining a true love for entrepreneurship and innovation with deep global buyer relations and sector expertise, GP Bullhound has completed transactions for tech category leaders, most recently selling Pingdom to SolarWinds, Cambridge Technology Partners to Atos, Pozitron to Monitise, Tunigo to Spotify, and Fjord to Accenture. For more information, please visit

Transactis is a customer insight, data management and anti-fraud services business, providing marketing, fraud prevention, and customer management solutions to some of the most successful organisations in the UK. Alongside its strength in retail, drawing on the unique transactional data pooled from more than 200 of the UK’s leading home shopping brands, Transactis manages solutions for Nationwide Building Society, HM Revenue and Customs, Shop Direct Group, and Betfair, amongst other clients.

GB Group
The most profitable and successful organisations recognise the value of understanding the individual identity of their customers and employees. GBG combines this concept of identity with technology to create an environment of trust, so that organisations can employ people and connect, communicate and transact with consumers, safely and responsibly.