RealityMine announced that £11.5m has been raised in additional funding to deliver its ambitious expansion plans by continuing to bring innovative technologies to the market, launching in new territories and targeting new verticals. The round was led by Kennet Partners, a leading international growth equity firm that invests in companies in Europe and North America. Existing investors, including GP Bullhound and a number of other high profile private investors, also contributed to the funding round.
Garry Partington, Founder and CEO of RealityMine commented: “This round of investment enables RealityMine to continue cementing its role as one of the world’s leading providers of technology and data solutions. We’re thrilled to be leading the field in revealing the insights behind the data, and helping to solve key business challenges for our clients. As an adviser and investor GP Bullhound has supported us throughout our growth phase.”
Hillel Zidel, Partner at Kennet Partners commented: “RealityMine has been able to achieve significant growth in a capital efficient manner in its short history as a company. By providing clients with both passive metering and contextual panel data, its technology offers something unique in the market. We are very excited to be partnering with the company as it enters its next phase of growth and seeks to build on its already impressive customer base.”
Hugh Campbell, Managing Partner of GP Bullhound commented: “We have been involved with RealityMine since 2013, and have been lucky enough to witness RealityMine develop a product and service that has become integral to marketers worldwide to increase the effectiveness of their advertising spend. As more connected devices come online it is clear that brands and marketing agencies will put enormous value on the data that they use to make multi-million pound purchasing decisions. The business has achieved great success in such a short period of time and we expect that its rapid growth will continue for many years to come.”
This represents the completion of GP Bullhound’s 25th transaction in 2015 and further demonstrates the firm’s international reach and its commitment to working with category leading data analytics businesses from across Europe.
For enquiries, please contact Hugh Campbell at [email protected] or Alexis Scorer at [email protected]
About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King.com, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester. For more information, please visit www.gpbullhound.com or follow on Twitter @GPBullhound
Kennet is a leading international growth equity firm that invests in companies in Europe and North America. Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $700 million in funds under management. For more information: www.kennet.com. Kennet Partners Limited is authorized and regulated in the UK by the Financial Conduct Authority.
RealityMine is a leading provider of mobile market research technologies and data analytics. With a team of more than 90 people across the UK, USA and Australia, the company provides powerful insights into consumer behaviour to some of the largest brands in the world. From working with the likes of Starcom MediaVest Group, the business has expanded its data collection capabilities into over 22 markets worldwide. By the end of 2015, RealityMine will be capturing data in real time from over 50,000 people representing over 350,000 days of data and generating a billion behavioural datapoints per year. Founded in 2012 by Garry Partington and Rolfe Swinton, RealityMine is headquarted in Manchester, England. For more information, please visit www.realitymine.com.