Online Fashion ripe for growth and consolidation in 2016
GP Bullhound releases Online Fashion Report

London, 10 December 2015 – GP Bullhound, the technology investment bank, has today released its latest research report, which provides in-depth analysis on the investment activity and key innovative trends around the online fashion industry across Europe.

GP Bullhound has identified unprecedented growth in online fashion this year. Their comprehensive study, Online fashion: where is the smart money going?, shows investment in online fashion companies has increased from $1.6 billion in 2012 to $2.9 billion in the first nine months in 2015.

The fashion industry is worth over €400 billion in Europe, with six online fashion companies that are worth over a billion dollars. GP Bullhound expects that there will be ten more billion-dollar online fashion startups in the next five years.

The report examines in detail the rise of fashion marketplaces and other innovative solutions over traditional E-Commerce business models, investment and exit activity in the industry and how the biggest fashion brands are embracing technology.

GP Bullhound focuses on four key trends: marketplaces becoming the new standard, the rapid maturation of second hand marketplaces, the growth of personalized fashion services and renting designer wear.

Alessandro Casartelli, Vice President at GP Bullhound, commented: “It is clear that fashion tech is a defining characteristic of the European investment landscape, experiencing high growth which we expect to see continue next year. The industry has matured considerably, driven by consumer adoption and by established retailers and wholesalers embracing innovative technologies. This has driven strong growth for online fashion companies with a number of global leaders emerging in the sector and several high profile exits in both established and disruptive business models.”

To read the full report, please click here

The report is an update of GP Bullhound’s previous research from May 2013 entitled, Online Fashion – Which businesses will make the cut? In which we discussed the growth and prospects of the industry.

For any enquiry, please contact Manish Madhvani at or Alessandro Casartelli at

About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord,, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester. For more information, please visit or follow on Twitter @GPBullhound

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