About the Client
Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London.
About the Deal
GP Bullhound acted as the exclusive financial advisor to STICKYEYES on its sale to IPG MEDIABRANDS, part of the INTERPUBLIC GROUP. This transaction underlines GP Bullhound’s international reach and depth of experience in the Digital Agency sector, following on from recent successful transactions, including those completed for clients such as The BIO Agency, Essence, Potato, Conrad Caine, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.
Craig Chalmers, CEO of Stickyeyes, said: “IPG Mediabrands’ expertise in media buying, programmatic and data will combine seamlessly with our audience-focused digital engagement approach to create something that we believe is truly unique in the market. GP Bullhound were a great advisory partner for us, showing strong commitment and deep expertise in the digital marketing space throughout the process.”
Simon Nicholls, Partner of GP Bullhound commented: “GP Bullhound is delighted to have advised Stickyeyes on its sale to IPG. Stickyeyes is a strategically valuable asset offering a seamless blend of search and content expertise underpinned by proprietary tools and data – we think it is a great fit for IPG Mediabrands.”