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Anumex acquired by Schibsted

Creating additional value for buyers and sellers through an even larger and more liquid marketplace.

Stockholm, 18 June 2015 - GP Bullhound, the international technology investment bank, acted as the exclusive financial advisor to Mexican online classifieds site Anumex on the sale to Schibsted ASA (SCHA/SCHB).

Anumex was launched in 2004, and is today a leading online classifieds site in some of the 31 Mexican federal states.  Up until Schibsted’s acquisition, Anumex was owned by its founders and financial investors.

Schibsted’s fully owned existing online classifieds site is the largest online classifieds site in Mexico in terms of traffic, content and brand recognition. Anumex will further strengthen this position.

Rolv Erik Ryssdal, CEO of Schibsted Media Group, said: “By combining the two sites, we are able to create additional value for buyers and sellers through an even larger and more liquid marketplace. This acquisition represents another move towards our goal of establishing strong, market-leading online classifieds positions in attractive markets. To achieve this goal, we invest both through organic initiatives, bolt-on acquisitions and structural agreements.”

Per Roman, Managing Partner of GP Bullhound commented: “We are delighted to have advised Anumex and its experienced founders and investors on this landmark transaction in the Mexican online classifieds market. I am also very pleased as this is yet another successful transaction for us in the online marketplace industry.”

This represents the completion of GP Bullhound’s 9th transaction in 2015 and further demonstrates the firm’s transatlantic footprint and capability, and its commitment to working with category-leading businesses in the online marketplace sector.

For enquiries, please contact Per Roman at or Johannes Åkermark at

GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord,, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester. For more information, please visit

Anumex is a leading online classifieds company headquartered in Guadalajara, Mexico and was founded in 2004. For more information, please visit

Schibsted Media Group is an international media group with 6800 employees in 30 countries. For more information, please visit

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