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Invus invests $48m in Bizagi

Transforming companies into digital businesses.

London, 13 September 2017 - GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to Bizagi on its growth equity investment of $48m from Invus.

Bizagi is a leading enterprise software company for digital transformation with over 400 employees and offices in the UK, US, Spain, Germany and Colombia. Bizagi’s market leading process automation software platform empowers global organisations to transform into digital businesses. Bizagi serves blue chip clients including Adidas, Aon plc, BAE Systems and Old Mutual.

Gustavo Gomez, CEO and co-founder commented: “The market for digital transformation software is just reaching the inflection point we have been preparing for, and with a long-term investor like Invus we will further scale our software platform and grow in our key markets – the US and Europe. GP Bullhound’s advice throughout this journey was invaluable as they were able to manage a highly competitive process with international investors and ensure management had all the tools to make the right decision.”

Manish Madhvani, Managing Partner, and Claudio Alvarez, Director at GP Bullhound commented: “We are thrilled to have advised Bizagi as the company enters its next growth phase in a sector that is bound for hyper growth given the demand around digital transformation. An investor like Invus will allow Bizagi to strengthen its leadership position and capture the enormous market opportunity.”

This represents GP Bullhound’s 17th transaction in 2017 and further underlines the firm’s expertise in advising category leaders in the software sector, following on from previous transactions completed for clients such as Media IQ (investment from ECI Partners), Aquila (sold to Merkle), Icomera (sold to Engie Ineo), Sinch (sold to CLX Communications), Rightware (sold to Thundersoft), Ecovadis (investment from Partech), Emric (sold to Tieto), Seene (sold to Snapchat), Signavio (investment from Summit Partners), Multiposting (sold to SAP), among many others.

For enquiries please contact:
Manish Madhvani, Managing Partner, at
Claudio Alvarez, Director, at
Jon Cantwell, Director, at
Marvin Maerz, Associate, at

About GP Bullhound
GP Bullhound is a leading technology merchant bank, providing transaction advice and capital to the best entrepreneurs and founders in Europe and beyond. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and Hong Kong. For more information, please visit, or follow on Twitter @GPBullhound

About Bizagi
Bizagi helps organizations to transform into digital businesses. Its process automation platform connects people, applications, devices and information to deliver the engaging experience that today’s customers demand. Fuelled by a community of almost 1 million users, Bizagi powers enterprises worldwide including Adidas, BAE Systems, Kaiser Permanente and Old Mutual. For more information visit

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