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GP Bullhound advised Echobot and Leadfeeder on merger and EUR180M investment by Great Hill Partners

Creating a leading sales intelligence platform.

Karlsruhe/Helsinki, 21 June 2022 - GP Bullhound acted as the exclusive financial advisor to sales intelligence software providers Echobot and Leadfeeder on their merger enabled by the €180 million majority investment by Great Hill Partners.

Founded in 2011 and headquartered in Karlsruhe, Echobot is a leading sales intelligence provider in the DACH area. The company helps clients identify the right companies for B2B sales and provides relevant context and contact data to facilitate compliant outreach.

Founded in 2012 and headquartered in Helsinki, Leadfeeder is a leading global provider of website visitor intelligence software to B2B SMEs, helping over 60,000 users identify potential sales leads that visit their website, leveraging the company’s proprietary technology and proprietary IP-to-company database.

The €180 million investment by Great Hill Partners will create a leading platform in sales intelligence and B2B go-to-market software. The investor has committed an additional €50 million to pursue strategic acquisitions for the newly formed group. The combined company will be led by Echobot CEO Bastian Karweg and Leadfeeder CEO Pekka Koskinen, and it will be powered by a global team of more than 250 professionals across six offices in Europe and the United States.

Bastian Karweg and Pekka Koskinen commented: “It is our goal to be a leading sales intelligence and go-to-market platform to our core European and North American markets. Thanks to Great Hill, we have now assembled the best data, AI / ML, talent, and operating experience to achieve just that. We are increasingly seeing organizations looking to take advantage of their own data and third-party data, and then to augment this intelligence with better, more personalized outreach. The combination of Echobot and Leadfeeder is uniquely positioned to capitalize on a massive market opportunity at the early stages of adoption.”

Julian Riedlbauer, Sven Raeymaekers and Carl Wessberg, Partners at GP Bullhound, commented: “It has been a pleasure to support the founders and shareholders of Leadfeeder and Echobot in this truly transformational transaction. The combination draws from the strengths of both companies, and we are excited to follow its journey over the years to come.”

This marks GP Bullhound’s 19th software transaction over the last twelve months, further demonstrating the firm’s leading position as an advisor to best-in-class software companies globally, with recent deals including the $500m investment into EcoVadis led by Astorg and General Atlantic, the acquisition of NetRivals by Lengow, and the acquisition of Sellics by Ascential.

For enquiries, please contact:
Julian Riedlbauer, Partner, at
Sven Raeymaekers, Partner, at
Carl Wessberg, Partner, at
Felix Bratell, Director, at
Carsten Wagener, Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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