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GP Bullhound Research - Social Gaming

Social gaming – fuelling our relationships.

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18 November 2020 - GP Bullhound has today launched its latest report, Social Gaming – Fuelling our relationships, analysing the social gaming phenomenon and its impact on our lives and society.

The report explores the underlying drivers that have made gaming increasingly accessible and social, and identifies the key trends that are transforming the sector:

– Games merging the physical and online worlds in all areas of society
– New revenue streams emerging for game developers and companies 
– Content becoming ever more important to retain players and prolong playability 
– Bringing social responsibility to virtual worlds, as gaming becomes an integral part of society

Alec Dafferner, Partner at GP Bullhound, comments: “The growing demand from end-users for engaging, meaningful and interactive content is driving gaming to a whole new level. We believe that we are in the nascency of what will become a much deeper and social form of gaming. We expect the players that today nurture and build relationships through these platforms to lead us into the next generation of entertainment.”

The report maps out the ecosystem of companies that enable the growth of social gaming, selected key actors and the next generation of social gaming providers, and features key expert views from Julie Shumaker, Vice President of Revenue, Operate Solutions, at Unity Technologies, Tommy Palm, Co-founder & CEO of Resolution Games and Itamar Benedy, Co-founder & CEO of

For enquiries, please contact:
Alec Dafferner, Partner, at
Hampus Hellermark, Co-author, at
Joel-Oskar Raisanen, Co-author, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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