LDC invests in Blue Rubicon
Helping companies protect and enhance their brand reputation.
September 2012 - GP Bullhound acted as financial advisor to LDC, the UK’s leading regional mid-market private equity house, on its investment in Blue Rubicon.

Blue Rubicon is one of the UK’s most successful and creative public relations consultancies, PR Week’s Consultancy of the Year and one of the UK’s fastest growing agencies. The proliferation of media, in particular digital and social media channels, continues to create fresh reputational issues for companies and Blue Rubicon specialises in helping corporates meet these challenges and protect and enhance their brands and reputation. In recent years, the agency has built up a diversified blue-chip client base across multiple sectors including food and drink (McDonald’s, Coca-Cola) and Internet giants (Facebook).

The deal, which valued Blue Rubicon at approximately £30 million, will enable the agency to invest in new talent and services, respond to client demand for broader capabilities in the UK and expand its footprint in key international markets.

Simon Nicholls, Partner at GP Bullhound commented “GP Bullhound is delighted to have advised LDC on its investment in Blue Rubicon. The increasing engagement of consumers with brands, through digital and social channels in particular, has made reputation management a hot area and Blue Rubicon is a rapidly emerging category leader in this arena. We are also pleased to demonstrate our commitment to working with Europe’s leading financial investors looking at global growth opportunities driven by the rapidly evolving communications marketplace”.

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