Creating an industry-leading CRM system.

ImmobilienScout24 is expanding its Customer Relationship Management (CRM-System) activities with the acquisition of Cologne-based FLOWFACT. The transaction generates valuable synergies by enabling ImmobilienScout24 to offer its customers the industry-leading CRM-System. At the same time, as a 100% subsidiary of ImmobilienScout24, FLOWFACT benefits from unique growth opportunities and reach.

FLOWFACT is one of the leading CRM providers for the real estate industry in Germany. The company was founded in 1985 and has more than 120 employees based in Cologne. Over 4,500 real estate companies use FLOWFACT solutions, for example, to transfer their listings to property portals like ImmobilienScout24.

FLOWFACT will remain independent after the acquisition, but both companies want to work closer together to ensure the streamlining of product developments. Both companies will benefit from the long-standing experience and specific know-how of the other. Customers of both companies will in turn benefit from a clear competitive advantage from better products and even faster service.

“FLOWFACT is the ideal partner for ImmobilienScout24 when it comes to providing our customers with an optimally aligned workflow, and thus with even better user experience in the arena of digital property marketing,” said Marc Stilke, CEO and spokesperson for ImmobilienScout24 management.

Klaus Kappert and Lars Grosenick, board members and managing directors of FLOWFACT, added: “Under the roof of Germany’s leading real estate portal, we are close to all portal innovations. This enables us to develop perfectly integrated transaction processes, providing our clients with clear competitive advantages.”

“GP Bullhound’s deep sector expertise, advisory experience and global network proved invaluable throughout the process and for getting the best deal done,” commented Lars Grosenick, board member and Co-Founder of FLOWFACT.

Julian Riedlbauer, Partner at GP Bullhound and head of its Berlin office, stated: “It has been a pleasure to advise FLOWFACT and its shareholders on this marquee transaction. FLOWFACT is the category leader in Germany for SaaS and Mobile App Solutions for the Real Estate industry, and we see a great fit for FLOWFACT with ImmobilienScout24. Our San Francisco office played an important role in creating a competitive environment among potential buyers, resulting in a good deal for FLOWFACT and its shareholders.”

This represents the completion of GP Bullhound’s 24th transaction in 2014 and further highlights the firm’s commitment to working with category leaders.

Enquiries
For enquiries please contact Julian Riedlbauer, Partner: julian.riedlbauer@gpbullhound.com

GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions for many category leaders, recently selling Textlocal to IMImobile, Pingdom to SolarWinds, Cambridge Technology Partners to Atos, Pozitron to Monitise, Tunigo to Spotify, and Fjord to Accenture.
The firm was founded in London in 1999.

FLOWFACT
FLOWFACT is one of the leading CRM providers for the real estate industry in Germany. The company was founded in 1985 and has more than 120 employees based in Cologne. Over 4,500 real estate companies use FLOWFACT’s solutions, for example, to transfer their listings to property portals such as ImmobilienScout24. For more information please visit http://www.en.flowfact.de

ImmobilienScout24
ImmobilienScout24 is the leading digital classified platform in Germany for residential and commercial properties. The marketplace empowers people to realize their property dreams simply, efficiently and stress-free. ImmobilienScout24 brings together real estate professionals, homeowners as well as potential buyers and tenants. Each month around eight million users visit the portal (unique visitors, according to comScore Media Metrix). In Germany, ImmobilienScout24 enjoys 96 percent prompted brand awareness within the relevant target group. ImmobilienScout24 is part of Scout24 Group, which operates leading digital marketplaces dedicated to the real estate and automotive sectors in Germany and other selected European countries. More Information: http://www.immobilienscout24.de