sale of minority stake
The king of games.
August 2012 - GP Bullhound acted as the sole financial advisor to certain shareholders on the sale of their equity stakes in, and worked closely with the selling shareholders and the company to articulate the key value drivers for the business and emphasise’s leading market position. ultimately led the purchase of the shares from the sellers. (registered as Midasplayer International Holding Company Ltd) is the leading global online skill-based gaming company with over 25 million unique monthly visitors across 50 countries. The company offers more than 200 different games in categories including puzzle, strategy, word, action, board, Sudoku, cards and sports games.’s popular licensed titles include Bejeweled 2, Cake Mania 2, UNO and Zuma. The company’s partner network includes 100 of the largest online domains worldwide including Yahoo!, MSN, NBC, CBS, and Zylom.

“GP Bullhound has delivered exceptional advice throughout this process – the team ran a focused yet highly competitive process by leveraging its deep sector knowledge of the Games space, saving management significant time and resources to focus on the business,” said Toby Rowland, co-founder of and one of the selling shareholders.

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