Founded in 2012 by three brothers: Eytan, Noam and Guy Avigdor, Klear is a market leader in the fast-growing influencer marketing space. Klear’s solutions can be integrated with contracting and payment solutions, along with ecommerce integrations with the likes of Shopify, allowing customers to manage their influencer marketing spend and see exactly how much revenue those influencers are driving for their brand, all in one place.
The acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment.
“At Klear, we use algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years. As the lines between media relations and influencer marketing continue to blur, and as a result of our successful partnership over the last four years, it makes perfect sense that we are formally joining forces,” said Eytan Avigdor, CEO of Klear.
Jonathan Cantwell, Partner at GP Bullhound, said: “Organisations of all sizes have embraced influencer marketing as a critical channel in any modern marketing strategy, and the ability to effectively manage and measure these campaigns is crucial.”
This represents GP Bullhound’s 20th transaction in the software space in the last 12 months, including the acquisition of Linkfluence by Meltwater, the investment in Lingoda by Summit Partners, the acquisition of Cleanshelf by LeanIX, the acquisition of Recruitee by Sympa and the acquisition of Customer Thermometer by Exclaimer, among many others.
For enquiries, please contact:
Jonathan Cantwell, Partner, at [email protected]
Okan Inaltay, Vice President, at [email protected]
About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com