GP BULLHOUND ADVISED PIXLY ON ITS AQUISITION BY ACCELERATION COMMUNITY OF COMPANIES (ACC)
Influencing the new era of marketing.
San Francisco, 15 June 2022 - GP Bullhound acted as exclusive financial advisor to Pixly, a full-service marketing agency specialising in authentic influencer activations across YouTube, Instagram, TikTok, and Twitch, on its acquisition by the Acceleration Community of Companies (ACC).

Founded in 2017 by CEO Gustav Lindell and COO Race Johnson, Pixly’s proprietary platform and streamlined campaign management process provide brands the marketing expertise they need to establish, conceive, activate and track effective influencer campaigns with industry leading KPIs and real-time access to insights. ACC’s acquisition will allow the company to enter new verticals as well as cross-sell its services into ACC’s extensive customer base.

Gustav Lindell, CEO of Pixly, commented: “Most advertisers lack many of the necessary components required to build successful influencer campaigns and we’re thrilled to bring our technology and capabilities to ACC’s growing roster of leading global brands. Joining ACC is an incredible opportunity for Pixly to collaborate with other best-in-class agencies as well as ACC Advisory’s team of marketers, cultural insiders and category experts. The GP Bullhound team was instrumental in helping us navigate through this process with ACC.”

Alec Dafferner, Partner at GP Bullhound, commented: “With brands increasingly looking for a more personal relationship with customers, influencer marketing has accelerated. As a result, we expect to see continued investments in technology and services that allow brands to access and connect with their customers via influencer marketing.”

This transaction is further testament to GP Bullhound’s expertise in digital services, having advised on the acquisition of Bliss Point Media by Tinuiti, the investment from Livingbridge into Venatus, the acquisition of Byte by DEPT, and the investment in Jellyfish by Fimalac, among many others.

Enquiries
For enquiries, please contact:
Alec Dafferner, Partner, at [email protected]

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

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