GP BULLHOUND ADVISED TEAM ITG ON ITS INVESTMENT FROM BRIDGEPOINT, ACQUIRING A MAJORITY STAKE FROM EQUISTONE
Transforming the way global brands operate their marketing.
London, 29 March 2022 - GP Bullhound acted as exclusive financial advisor to Team ITG, a technology-led multichannel marketing activation business, on its majority investment from Bridgepoint.

Founded in 2009, Team ITG has already become the ‘go-to’ solution for some of the world’s most recognisable brands, including major corporations such as GSK, Jaguar Land Rover, Heineken, PUMA, and Currys. The company’s disruptive marketing technology (martech) platform, CanopyCloud, is supported by its 24-hour creative production studio and award-winning client services ranging from strategy, creative and creative production, to delivery, performance marketing, TV, film and photography. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with its cloud-based marketing technology and marketing services. 

Bridgepoint has acquired a majority stake in Team ITG from Equistone, who supported Team ITG in developing the business over the previous four years. Equistone has also reinvested in Team ITG through its dedicated Reinvestment Fund and will continue as a minority shareholder.

Simon Ward, CEO of Team ITG, commented: “Our success has been built on revolutionising the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services. Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive, and extremely powerful. GSK, one of our many global clients, recently described our CanopyCloud platform as ‘the future and heart of their content operations.”

Simon Nicholls, Partner at GP Bullhound, commented: “With digital channel proliferation and the requirement to deliver personalised content, global brands face a material challenge to produce and distribute marketing content efficiently and at pace. As a result, we expect to see continued investments in technology and services that address the need for automation and innovation in marketing operations.”

This transaction is further testament to GP Bullhound’s expertise in digital services, with over 40 deals completed in the sector in the last four years alone, having advised on the acquisition of Bliss Point Media by Tinuiti, the investment from Livingbridge into Venatus, the acquisition of Byte by DEPT, and the investment in Jellyfish by Fimalac, among many others.

Enquiries
For enquiries, please contact:
Simon Nicholls, Partner, at [email protected]
Ravi Ghedia, Executive Director, at [email protected]

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Region
UK/Ireland
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