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Baltic Classifieds Group

sold to

Apax Partners

May 2019


About the Client

Established in 2018 in a carve out of the classified assets of Eesti Meedia, the largest media group in the Baltics, BCG is a portfolio of leading online classified advertising platforms in the Baltics, specializing in automotive, real estate, jobs and general products and operating across six key portals.

About the deal

GP Bullhound acted as the exclusive financial advisor to Baltic Classifieds Group (“BCG”) on its sale to Apax Partners. This represents GP Bullhound’s 9th transaction in 2019 and further demonstrates the firm’s global footprint and continued work with category leading businesses in the digital classifieds and online marketplace sectors, following on from other significant transactions including the sales of Autotrader SA to OLX (part of Naspers), Anumex to Schibsted and private placements for Avito, Zuto and Delivery Hero.


Margus Linnamäe, Owner of UP Invest and BCG, said: “Following a highly competitive process we are thrilled to have found in Apax an ideal partner for BCG, given their experience in the Classifieds space. We could not have found a better fit without the help and dedication of the team at GP Bullhound who were instrumental in all aspects of the transaction.”
Sven Raeymaekers, Partner and Alessandro Casartelli, Director at GP Bullhound, commented: “We are delighted to have advised BCG and its shareholders in this landmark transaction in the Baltic states. BCG has an undisputed market leading position across key verticals in the region and is well positioned to further strengthen its position in the coming years.”