GP Bullhound advises Verdane on its significant majority investment in Natlink

Natlink offers WeHunt, a consumer software application that helps hunters plan, track and manage the hunting experience, as well as Tracker GPS dog collars and Burrel trail cameras. The company delivers a seamlessly integrated ecosystem for planning, communication, tracking, analysis, reporting, and wildlife monitoring. With over 855,000 registered users, Natlink serves hunters, outdoor enthusiasts, and wildlife managers around the world.

The transaction represents a de-merger of Natlink from Open Air Group, formed by Nalka Invest in 2016. Natlink is headquartered in Stockholm, Sweden.

Daniel Ahlstrand (Partner) at Verdane, said: “We’re excited to partner with Natlink to accelerate the company’s growth. Natlink has built an impressive suite of products and services that help to create a more sustainable hunting and outdoor community. We look forward to helping them reach even more people. We highly appreciated GP Bullhound’s support throughout the transaction, and their sector expertise, strong network, and strategic advice played a key role in securing the deal.“

Carl Wessberg (Partner) and Felix Bratell (Managing Director) at GP Bullhound, said: “It was a pleasure supporting Verdane on this exciting transaction, and we are proud to have helped bring this partnership to life. With Natlink, Verdane is backing a mission-driven platform at the heart of Europe’s hunting community. Together, they are well-positioned to drive digital innovation and sustainability across the hunting and outdoor ecosystem.”

The transaction cements GP Bullhound’s position as the go-to advisor for Europe’s leading software companies and reinforces our leadership in the Consumer Subscription Software (CSS) sector, backed by a strong track record advising global category leaders including Runna’s acquisition by Strava, Urban Sports Club on its sale to Wellhub, and Flo Health on its $225m investment from General Atlantic.

About Natlink
Natlink is the largest hunting technology company in the Nordics and one of the largest in Europe, providing leading brands such as WeHunt Hunting Platform, Tracker Dog GPS, and Burrel Trail Cameras. Together, these brands deliver a seamlessly integrated ecosystem for planning, communication, tracking, analysis, reporting, and wildlife monitoring.

About Verdane
Verdane is a specialist growth buyout investment firm that partners with tech-enabled and sustainable businesses that help to digitalise and decarbonise the European economy. With over €8bn in assets under management, its funds have made more than 200 investments in fast-growing businesses since 2003. The firm employs more than 150 investment professionals and operating experts, based out of offices across Berlin, Munich, Copenhagen, Helsinki, London, Oslo and Stockholm.

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs. Founded in 1999, the firm has 13 offices across Europe, the US, and Asia. Learn more at www.gpbullhound.com.

Enquiries
For enquiries, please contact:
Carl Wessberg, carl.wessberg@gpbullhound.com
Felix Bratell, felix.bratell@gpbullhound.com