Madrid, 4 October 2025 – GP Bullhound is pleased to announce its role as the exclusive financial advisor to Making Science Group on the sale of its Cloud, Data & AI and Cybersecurity business unit to Lutech, backed by Apax.
Making Science Group is Spain’s leading consulting firm specializing in Digital Marketing and Artificial Intelligence technology for marketing. Listed on BME Growth under the symbol MAKS, the Company combines strategic consulting, proprietary technology, and advanced AI capabilities to optimize the digital performance of leading companies. The transaction enables Making Science to concentrate its resources on consolidating its leadership in its core digital marketing, AdTech, and artificial intelligence segments.
For Lutech, this acquisition is another significant step in its international growth strategy and expansion into next generation capabilities for digital transformation. It establishes a strong foothold in the Spanish market, incorporating a talented team with a proven track record and a solid client base which further strengthens the presence of Lutech in Spain. The addition of this unit strengthens Lutech’s capabilities in high-demand areas enhancing its offering across Europe.
This transaction is further testament to GP Bullhound’s position as a leading adviser globally in the Digital Transformation and AI services sector, having recently advised Emergya on its sale to Ayesa, Unlimited on its sale to Accenture and Captive8 on its sale to Publicis, among many others. It also underlines GP Bullhound’s momentum in Spain, following recent transactions completed for clients such as Smarttech (sold to GTO/Kartesia), Miura Partners (investment into Wikiloc), Netrivals (sold to Lengow, back by Marlin Equity Partners) and Busuu (sold to Chegg).
Jose Antonio Martínez Aguilar, CEO and founder of Making Science, commented: “This transaction represents a strategic milestone in Making Science’s evolution toward a more specialized and efficient organization. We are delighted to have found an ideal partner in Lutech, a top-tier group that guarantees the best possible future for the team and continuity of service for its clients. GP Bullhound’s team have been fundamental to this outcome; their combined sector expertise and knowledge of the buyer landscape enabled us to get the best option for the company and its employees”.
Claudio Alvarez, Partner, and Jaime Sendagorta, Director, at GP Bullhound commented: “This acquisition marks a milestone in Making Science’s journey, and we are delighted at GP Bullhound to have had the opportunity to contribute to the company’s strategic journey. This transaction underscores the increasing demand for Cloud, Data & AI and Cybersecurity expertise in the digital transformation space while brands and enterprises increasingly look to leverage the power of artificial intelligence”.
Enquiries
Claudio Alvarez, Partner at GP Bullhound, claudio.alvarez@gpbullhound.com
Jaime Sendagorta, Director at GP Bullhound, jaime.sendagorta@gpbullhound.com
About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs. Founded in 1999, the firm has 10 offices across Europe, the US, and Asia. Learn more at www.gpbullhound.com.
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