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Q2 2022 insights into Digital Commerce.

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20 July 2022 - GP Bullhound publishes qualitative insights into broader Digital Commerce trends and public and private valuations across the transaction spectrum, and interviews with today’s leaders transforming the sector.

Alessandro Casartelli, Executive Director at GP Bullhound, said: “We have seen different trends emerge strong in Q2. Augmented Reality’s growing adoption has been initiated through increasing technological advancement and higher usage by millennials and Gen Z consumers, with industry giants doubling down on investment in recognition of strong use cases. As consumers become more comfortable with the idea of second-hand purchases, driven by an environmentally-conscious sentiment, the popularity of designer rental and clothing resale marketplaces continues to grow. Lastly, Buy Now Pay Later presents lucrative opportunities for retailers. On the M&A side, we saw a slight slowdown in transaction volumes, but fundraising remains at healthy levels as capital continues to flow into marketplaces.”

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Alessandro Casartelli, Executive Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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