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The Cocktail acquired by Wunderman, part of WPP

When technology and innovation play a pivotal role in customer engagement.

Spain (Madrid), 5 June 2017 - GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to The Cocktail on its sale to Wunderman, part of WPP.

Alberto Knapp, CEO and Founder of The Cocktail commented: “Technology and Innovation are continuing to play a pivotal role in the way our clients think about customer engagement, and with a global partner like Wunderman we believe that the combination of Technology, Innovation and Data create a compelling proposition for brands looking to effectively engage consumers in the digital world. GP Bullhound’s deep sector expertise and global network proved vital in finding the right partner for The Cocktail. We are very excited about joining forces with Wunderman, which will benefit all our current clients while creating significant opportunities to build an even stronger position in Spain and Latin America.”

Per Roman, Managing Partner at GP Bullhound, and Claudio Alvarez, Director at GP Bullhound, commented: “We are thrilled to have advised Alberto Knapp Bjerén and the rest of The Cocktail team as the company enters its next growth phase. The Cocktail’s partnership with Wunderman will allow it to cement its position as the leading Digital Transformation consultancy in Spain and continue to grow its geographical footprint in Latin America.”

This represents our first transaction in Spain and the completion of GP Bullhound’s tenth transaction in 2017, and further underlines the firm’s expertise in advising digital agency category leaders, following on from previous transactions completed for clients such as Sequence (sold to Salesforce), Karmarama (sold to Accenture), Potato (sold to AKQA), The Bio Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture).

For enquiries please contact Per Roman at or Claudio Alvarez at

About GP Bullhound
GP Bullhound is a leading technology merchant bank, providing transaction advice and capital to the best entrepreneurs and founders in Europe and beyond. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester and Paris. The firm’s advisory team has completed over 240 M&A and Capital transactions to date, working with category leaders including Essence, Avito, Delivery Hero, Fjord, King Digital Entertainment, Pingdom, Innogames, Spotify and many more. Through its principal investment team, GP Bullhound provides institutions, family offices and entrepreneurs with access to some of the most ambitious privately-held technology and media companies in Europe. The firm’s events and speaking activities bring together thousands of Europe’s leading digital entrepreneurs and technology investors throughout the year, and its thought-leading research is read by decision makers globally, and regularly cited in leading newspapers and publications. For more information, please visit, or follow on Twitter @GPBullhound

About The Cocktail
Founded in 2003, The Cocktail is a leading independent digital transformation agency with offices in Madrid, Mexico City and Bogotá. The Cocktail designs and delivers customer-centric digital solutions through an integrated approach between design, strategy, data, and technology. The company has over 250 employees and serves blue chip clients including BBVA, El Corte Inglés, Carrefour and Iberostar. For more information, please visit

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