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Creating one of the largest independent ad platforms and marketplaces worldwide

Paris, 19 June 2024 - GP Bullhound acted as financial advisor to Bridgepoint Development Capital on the merger of Equativ and Sharethrough.

Equativ, the global independent ad tech company merged with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale.

With more than 720 employees across 18 countries and a combined net recurring revenue exceeding $200 million, the unified entity will provide advertisers and media owners with an independent, vertically-integrated alternative to walled gardens. This addresses the industry’s growing need for heightened efficiency and innovation on a large scale.

Jean-Baptiste Salvin, Partner at Bridgepoint Development Capital, commented: “We are excited to support Equativ and Sharethrough in this pivotal merger. This union represents a significant step forward, combining their unique strengths and innovative capabilities to drive unparalleled growth and value. We are confident that together, they will redefine the programmatic advertising landscape and create exceptional opportunities for their stakeholders. GP Bullhound’s expertise was instrumental in completing this exciting transaction and they have proven a great recurring advisory partner.”

Guillaume Bonneton and Joy Sioufi, Partners at GP Bullhound, commented: “We are delighted to have advised Bridgepoint Development Capital on combining Sharethrough and Equativ to create a top 3 independent supply-side platform worldwide, placing the combined entity amongst open internet market leaders.”

This transaction is further testament to GP Bullhound’s expertise in the digital advertising space, with more than 50 deals completed in the sector since 2019. These include advising on the sale of Goat to WPP, the sale of Adyoulike to OpenWeb, the sale of Bliss Point Media to Tinuiti, the sale of Byte to DEPT, the merger of Orca Pacific with S4 Capital, the investment in Jellyfish by Fimalac, the sale of Oliver to You & Mr Jones, and the investment in Venatus by Livingbridge, among many others.

For enquiries, please contact:
Guillaume Bonneton, Partner, at
Joy Sioufi, Partner, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. 

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