GP Bullhound advised Uncovered on its acquisition by LBG Media
Building social-first creative capabilities to drive cultural relevance for leading global brands
Founded in 2017, Uncovered has built a reputation as one of the UK’s leading social-first agencies, working with a portfolio of retained clients including Tesco, KFC, Nationwide, Rightmove, Pladis and Clearscore. The agency specialises in strategy, creative development, production, creator partnerships and social media management, with a proven track record of delivering brand growth for its clients.
By combining LBG Media’s scale of half a billion followers, audience insight and digital publishing expertise with Uncovered’s social-first creative approach, the combined business will be uniquely positioned to help brands build cultural relevance and connect with audiences through content designed for the modern media landscape.
Chris Cookson and Catherine Orr, Founders of Uncovered commented “Since launching Uncovered, our mission has been to build the best social-first creative agency in the world. This next chapter lets us accelerate that mission across the UK and US, and we see enormous opportunities ahead for our clients, people and partners. GP Bullhound’s deep sector experience was invaluable in helping us deliver the deal we wanted to support our ambitions.”
Ravi Ghedia, Partner at GP Bullhound commented: “As AI accelerates the volume of content brands can produce, authentic, culturally-fluent creative is becoming the real differentiator. Uncovered has built an incredible reputation for social-first creative that genuinely resonates with audiences and earns their attention. This is exactly what we see global brands need to build cultural relevance in an AI-driven world.”
This transaction is further testament to GP Bullhound’s position as a leading advisor in the Social Media marketing sector having recently advised Captiv8 on its sale to Publicis, Coolr on its investment from Growth Capital Partners, Croud on its sale to ECI and, Goat on its sale to WPP, among many others.
Enquiries
For Enquiries, please contact:
Ravi Ghedia, Partner at GP Bullhound
ravi.ghedia@gpbullhound.com
About GP Bullhound
GP Bullhound is a leading technology advisory firm, providing transaction advice to the world’s best entrepreneurs. Founded in 1999, the firm has 11 offices across Europe, the US, and Asia. Learn more at gpbullhound.com.
