GP Bullhound advises BrightAnalytics on a majority investment by PSG Equity 

GP Bullhound is pleased to announce its role as the exclusive financial advisor to the founders and shareholders of BrightAnalytics on the company’s acquisition by PSG Equity, a leading growth equity firm specialising in software and technology-enabled services businesses. 

Headquartered in Hooglede, Belgium, and founded by Lode Bogaert, Merijn Demuynck and Olivier Seynhaeve in 2014, BrightAnalytics is a leading provider of corporate performance management software, serving 1,300+ CFOs and finance teams across the Benelux, the Nordics, and France. The platform connects to 400+ source systems to turn raw accounting and operational data into decision-ready reporting, automating mission-critical workflows across consolidation, financial and operational reporting, FP&A, and financial close.

Sven Raeymaekers (Partner), Carl Wessberg (Partner), and Felix Bratell (Managing Director) at GP Bullhound commented: “Lode, Merijn and Olivier have built a category-leading company within the corporate performance management software space. We’re delighted to have supported the co-founders, Smartfin, and Coformaco in this process and in finding an ideal partner in PSG Equity to accelerate the company’s next phase of growth.”

Lode Bogaert, Merijn Demuynck, and Olivier Seynhaeve, Co-founders of BrightAnalytics, said: “This partnership with PSG Equity marks an exciting new chapter for BrightAnalytics. PSG Equity’s track record of scaling software companies, combined with our team’s ambition to keep innovating for our customers, gives us real confidence in what’s ahead. We’re grateful to GP Bullhound for their guidance and dedication throughout the process.”

This transaction further cements GP Bullhound’s position as a leading advisor to the “Office of the CFO” software sector, having recently advised AKKR and Pacera on the acquisition of Mercur, Anvyl on its acquisition by Sage, Easybill on its acquisition by LEA Partners, Expensya on its acquisition by Medius (backed by Advent), CAVU on its acquisition by IRIS (backed by HG), and Byjuno on its acquisition by Cembra.

Enquiries
Sven Raeymaekers, sven.raeymaekers@gpbullhound.com
Carl Wessberg, carl.wessberg@gpbullhound.com
Felix Bratell, felix.bratell@gpbullhound.com

The GP Bullhound deal team consisted of Sven Raeymaekers, Carl Wessberg, Felix Bratell, Matt Stamp, Joffrey Ezerzer, Jacob Björkman, Marcus Silkisberg, Mats Rafoss and Maria Smirnova.