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Building the Pan-European Digital Fitness Champion

Stockholm, 28 May 2024 - GP Bullhound is pleased to announce its role as the exclusive financial advisor to Nordic Capital on its acquisition of Valedo-backed BRP Systems.

BRP Systems offers ERP software for fitness industry operators, including gyms, studios, and bath facilities. As the Nordic market leader, BRP serves 2,500 facilities, including major chains like Nordic Wellness, STC, Friskis & Svettis, and Fitness24Seven. The software covers membership management, CRM, access control, payments, business intelligence, statistics, and personal trainer management. BRP also provides a customizable member-facing app and web platform with booking, self-service functions, online training, and integration with fitness trackers.

Since its inception in 2004, BRP Systems has grown significantly. Under Valedo’s ownership, the company quintupled its revenues to SEK 180 million in 2023, primarily through organic growth. BRP transitioned to a cloud-based SaaS model, accelerated product development, and expanded geographically. BRP Systems is now poised to capitalise on market trends, pursue commercial excellence, expand across Europe, and engage in further acquisitions.

“We are thrilled to support Nordic Capital on the acquisition of BRP Systems. The fitness industry is poised for significant growth, and BRP Systems is well-placed to lead the way with its innovative solutions and robust market position.” said Carl Wessberg, Partner at GP Bullhound.

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About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. 

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