Preferred share investment into Rakuten Commerce
The online retail marketplace for goods and services.
San Francisco, December 2014 - GP Bullhound acted as a financial advisor to Rakuten USA on a preferred share investment into Rakuten Commerce.

Rakuten USA provides an online marketplace for the sale of goods and services. The company was incorporated in 2000 and is based in Cambridge, Massachusetts. Rakuten USA, Inc. operates as a subsidiary of Rakuten, Inc.

Rakuten Commerce operates an online retail marketplace. It retails a range of products in the categories of computers and office products, clothing, shoes, jewelry, electronics, wine, food and gourmets, gifts, video games, books, movies, music, home and household products, health and beauty care products, toys and baby products, and sports goods and bags through an e-commerce site. The company was incorporated as Inc. on August 3, 1998 and is headquartered in Aliso Viejo, California. On July 1, 2010, Inc. was acquired by Rakuten, Inc. On July 31, 2014, was reorganized as Rakuten Commerce LLC.

Alec Dafferner, Partner at GP Bullhound and head of its San Francisco office stated: “It has been a pleasure to advise Rakuten on this transaction and we are glad to have achieved a result that fully satisfies all stakeholders.”

The transaction was successfully completed within a short timeframe with minimal distraction to the Company.

For inquiries please contact:
Alec Dafferner, Partner, at [email protected]

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound

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