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sold to


September 2013


About the Client

European Media Holding (EMH) is an owner-operated holding company focused on merging digital technologies with “old economy” companies. The EMH team develops future-oriented business ideas and strategies, and uses its extensive expertise to support its portfolio companies in their operational development. The combination of the values and expertise of the Old Economy with the growth potential of the New Economy is typical across all engagements. The online tire retailers Delticom and Tirendo as well as online kitchen specialist Kiveda are part of EMH’s portfolio, among others. EMH was founded by Maximilian Kuss and Sebastian Kuss in Munich in 2010.


About the Deal

GP Bullhound acted as the exclusive financial advisor to European Media Holding AG on the sale of its share in Tirendo Holding GmbH. Tirendo was founded in October 2011 by European Media Holding and launched the tyre portal in Germany in March 2012. Seed-funded and operationally supported during its ramp-up phase by Project A Ventures, Tirendo has quickly established itself in the market through innovation in IT, marketing and branding. Public listed Delticom AG has agreed with the shareholders of Tirendo Holding GmbH to purchase all shares in the company and its subsidiaries. The purchase price, including acquired shareholder loans, amounts to around EUR 50 million.
In Tirendo, Delticom is acquiring a rapidly growing company with complementary strengths in IT and marketing. For Tirendo, Delticom is an experienced, well-funded partner which excels in the areas of procurement and logistics.