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Driving digital transformation through AI-enabled cloud solutions

Madrid, 22 April 2024 - GP Bullhound is pleased to announce its role as the exclusive financial advisor to Emergya, leading provider of Google Cloud solutions and one of its first European partners certified in artificial intelligence, on its sale to Ayesa.

Founded in 2003 and headquartered in Seville, Spain, Emergya is a leading developer of digital cloud-based products, being one of Google Cloud’s unique European partners with artificial intelligence certification. Specialised in large-scale technology transformations and managed services for blue-chip companies and public institutions, Emergya employs more than 680 professionals, with strong capabilities in AI, Data, Machine Learning and Location Intelligence.

The acquisition bolsters Ayesa’s cloud capabilities, incorporating Google in its offering and strengthening its position as an end-to-end provider of technology services, deepening its expertise in AI, data management and cloud-native software development. Ayesa is a global provider of technology and engineering services executing an ambitious strategic plan backed by A&M Capital Europe.

Víctor Fernández, CEO of Emergya, commented: “Emergya will now form part of an impressive company that is undergoing a process of expansion, and we look forward to showcasing our experience and exceptional capacity for innovation. GP Bullhound’s team have been fundamental to this outcome; and their combined sector expertise and knowledge of the buyer landscape enabled us to get the best option for the company and its employees”.

Claudio Alvarez, Partner, and Jaime Sendagorta, Director, at GP Bullhound commented: “This acquisition marks a milestone in Emergya’s journey, and we are delighted at GP Bullhound to have had the opportunity to contribute to the company’s growth journey. This transaction underscores the increasing demand for AI-expertise in the digital transformation space as brands and enterprises look to leverage the power of cloud solutions”.

This transaction is further testament to GP Bullhound’s position as a leading adviser globally in the Digital Services sector, having recently advised Unlimited on its sale to Accenture, RocketMill on its sale to PMG, Goat on its sale to WPP and Team ITG on its investment from Bridgepoint, among many others. It also underlines GP Bullhound’s momentum in Spain, following recent transactions completed for clients such as Miura Partners (investment into Wikiloc), Netrivals (sold to Lengow, back by Marlin Equity Partners) and Busuu (sold to Chegg).

For Enquiries, please contact: 
Claudio Alvarez, Partner, at
Jaime Sendagorta, Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US, and Asia. For more information, please visit

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