About the Client
GlynnDevins focuses on the rapidly growing senior living market by providing strategic planning for occupancy solutions and metric-based marketing for retirement communities across the country. Demographics of the 65+ age group will continue on an upward swing as Baby Boomers transition into retirement; this age wave is spawning tremendous growth in the senior living category. The Overland Park, Kansas agency, founded in 1987 by Jim Glynn and George Devins, currently has more than 120 associates and works with 160 senior living communities in 38 states.
About the deal
GlynnDevins, the nation’s premier marketing and advertising agency specializing in the field of senior living, has secured a strategic private equity investment from Falfurrias Capital Partners. Glynn and Devins will maintain significant ownership positions in the firm.
“Our agency has seen tremendous growth in the senior living and healthcare category and this partnership will enable us to broaden our capabilities and expand into new market segments,” said Jim Glynn, GlynnDevins principal. “We’re excited about the next chapter in our agency history and look forward to our partnership with Falfurrias Capital Partners.”
“Falfurrias has an impressive record of helping their partners achieve continued growth,” said George Devins, GlynnDevins principal. “While we’ve always brought innovative solutions to our clients, this partnership solidifies and leverages both our future potential and that of our clients.”