Inside Ideas Group
sold OLIVER to
You & Mr Jones
About the Client
OLIVER pioneered the in-house model that is reshaping the marketing landscape by creating dedicated in-house capabilities which operate from within their clients’ organisations. Founded in 2004, OLIVER and Inside Ideas Group have grown to 1,500 staff working in 146 in-house teams across 36 countries, with annual revenues of more than $150 million. Inside Ideas Group clients include Unilever, Adidas, Marriott, BMW, Microsoft, Virgin Media, 3M, Barclaycard, Google, Manulife, PepsiCo and AXA.
About the deal
GP Bullhound acted as the financial advisor to Inside Ideas Group, the owner of in-house agency specialist OLIVER, on its majority sale to global Brandtech group You & Mr Jones. The transaction is further testament to GP Bullhound’s expertise in advising category leaders in the Digital Services sector, with more than 20 transactions completed in this sector in the last 24 months including the sales of Namics to Merkle, Solita to Apax Digital, Wongdoody to Infosys, and Kepler to Kyu among many others.
Simon Martin, founder and CEO of Inside Ideas Group commented: “We had a great deal of interest in our business, but for us the opportunity to connect our in-house model to the world’s leading marketing technology platform was by far the most interesting. We chose to work with GP Bullhound because they are the leading global dealmaker in the digital services arena and they delivered exactly the deal we wanted.”
Simon Nicholls, Partner at GP Bullhound commented: “The delivery of marketing services is seeing material disruption from both new entrants and new business models, like OLIVER’s, designed ground-up for the multi-channel and always-on digital age. OLIVER is a true pioneer and category leader and I expect its rapid growth to accelerate as part of You & Mr Jones.”