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sold to

Svea Ekonomi

About the Client

Launched in 2004, Payson is one of Sweden’s leading web payment solution providers with over 5,000 merchants and close to 2 million wallets. Payson offer card and direct bank payments as well as escrow and invoice services.


About the Deal

GP Bullhound acted as the exclusive financial advisor to Payson on its sale to Svea Ekonomi completed on 20 June 2012. GP Bullhound worked closely with the company to articulate the key value drivers for the business and emphasise Payson’s unique market position. Payson will together with Svea Ekonomi’s existing web payment solution have a yearly turnover of around SEK100m from day one. The transaction is subject to approval from the Swedish Financial Supervisory Authority.



Oskar Bjursten, CEO of Payson, commented: “GP Bullhound has been instrumental in finding the right buyer and home for Payson where the strategic industry fit is perfect. Their experience and determination to assist in every step of the transaction process has been very helpful.”