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Advancing the Next Generation of Youth Sports Technology

San Francisco, 18 December 2023 - GP Bullhound acted as the buy-side advisor to TeamSnap and backer Waud Capital Partners on its acquisition of MOJO Sports in a strategic move that marks a significant step forward in the sports technology industry. This acquisition paves the way for revolutionary advancements in youth sports management and engagement.

Renowned for its innovative approach in team/league management, TeamSnap has been at the forefront of digital solutions catering to sports teams, leagues, and organisations. With this acquisition, TeamSnap is set to expand its reach and capabilities, further strengthening its position as a leader in the sports technology space. MOJO Sports, known for its state-of-the-art sports technology platform, brings a wealth of expertise in youth sports and consumer/B2B2C strategies. This integration is expected to enhance TeamSnap’s offerings and drive significant growth and user engagement for the combined platforms, delivering unparalleled user experience and engagement in the sports community for coaches, athletes, and families alike.

Eric Crowley, Partner at GP Bullhound, commented: “This acquisition is more than just a commercial partnership; it’s a catalyst for transformation in youth sports. By merging TeamSnap’s robust infrastructure and footprint with MOJO Sports’ innovative approach and specialised B2B2C offering, we’re setting a new paradigm in sports technology. Their vision extends beyond simple software – they’re fostering a community where coaches, athletes, and families can thrive.”

“The MOJO team has built the leading consumer-focused digital experience in youth sports. Their professional league and club partnerships, video streaming platform and coach development tools will add compelling new value to our TeamSnap community,” said Peter Frintzilas, CEO of TeamSnap. “This is a defining moment for TeamSnap and for youth sports. This acquisition, combined with the significant investment we have put into the TeamSnap platform over the last 2+ years, and the distribution power of our millions of active users, solidifies our position as a leader in this next evolutionary phase of sports technology.” 

“TeamSnap and MOJO are a perfect fit. Not only do we share a common vision of transforming youth sports with the best of content and technology, together we can create truly unforgettable experiences for players, families, fans, and sports organizations,” said Ben Sherwood, founder & CEO of MOJO. “TeamSnap is poised to win the youth sports market in the US and around the world, creating unforgettable seasons for more than 500 million families with kids who play sports worldwide.

This acquisition marks the beginning of a new era for TeamSnap and MOJO Sports, representing a synergistic leap forward in the sports tech market. GP Bullhound’s expertise in technology advisory and investment played an important role in facilitating the transaction, and this deal solidifies GP Bullhound’s credentials in the consumer software and sports/recreation technology universes.

This successful transaction further cements GP Bullhound’s leading position in the consumer subscription space, building on the firm’s notable track record. This includes advising on the acquisition of FATMAP by Strava, Busuu’s $436 million acquisition by Chegg, and AllTrails’ acquisition by Spectrum Equity.

For enquiries, please contact:
Eric Crowley, Partner, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe, the US and Asia. For more information, please visit

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