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Paris, 13 April 2022 - GP Bullhound acted as exclusive financial advisor to Adyoulike on its $100m acquisition by OpenWeb, backed by Insight Partners.

Co-founded in 2011, Adyoulike is a pioneer in the native advertising market, offering a full range of premium digital advertising solutions to more than 4,000 publishers and advertisers around the globe. Adyoulike has created innovative, engaging, and social-based ad formats leading to a unique and seamless consumer experience. This acquisition marks OpenWeb’s latest step in improving publishers’ ability to connect data on their readers with advertisers, for improved targeting.

Julien Verdier, Co-founder and CEO of Adyoulike, commented: “We are excited to be joining forces with OpenWeb and its teams, who have an ambitious strategy, innovative solutions and impressive publisher networks, which combined with Adyoulike will significantly improve publishers’ audience interactions. GP Bullhound was a great advisory partner to us, and their deep sector experience and relationships were instrumental in delivering the optimal transaction for the shareholders.”

Guillaume Bonneton, Partner at GP Bullhound, commented: “Working with Julien, Yohan, Francis and Dale has been a great adventure, they have gathered an ambitious and talented team around them, best positioned to bring the company to the next level, backed by OpenWeb’s ecosystem.”

This transaction is further testament to GP Bullhound’s expertise in Adtech, with more than 50 deals completed in the sector in the last four years, having advised on the sale of Bliss Point Media to Tinuiti, the sale of Byte to DEPT, the merger of Orca Pacific with S4 Capital, the investment in Jellyfish by Fimalac, and the sale of Oliver to You & Mr Jones, among many others.

For enquiries, please contact:
Guillaume Bonneton, Partner, at
Kevin Siagam, Vice President, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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