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GP Bullhound advised Apaczka on its sale to Abris Capital

Redefining e-commerce logistics.

Berlin, 18 December 2020 - GP Bullhound acted as financial adviser to the shareholders of R2G Polska, operating under the Apaczka brand (“Apaczka”), a leading automation-driven online shipment platform headquartered in Warsaw, Poland, on the sale of a majority stake to Poland-based private equity firm Abris Capital. Grzegorz Iwaniuk will continue in his role as CEO and will retain a minority stake in the business.

Since 2009, Apaczka has grown into the leading e-commerce logistics provider in Central and Eastern Europe focused on increasing efficiency throughout the value chain. Apaczka functions as a technology platform and an integrator, offering comprehensive shipment services for e-commerce stores, SMEs and SOHO (small office / home office) clients. It supports companies in the development of their business, providing professional tools to facilitate daily logistics, and over the past decade has made close to 30 million shipments for more than 160,000 customers.

Grzegorz Iwaniuk, co-founder and CEO of Apaczka, said: “In addition to continuing the current strategy of increasing our market share and strengthening our leadership position, we plan to drive the growth of the business further, with the support of Abris, through the development and implementation of new solutions for entities operating in the e-commerce industry. It was a pleasure working with GP Bullhound – their deep expertise in the software sector proved to be extremely valuable.”

Julian Riedlbauer, Partner at GP Bullhound, stated: “We are delighted to have helped Apaczka find the ideal partner for their next stage of growth. They are perfectly positioned to benefit from the ongoing growth of e-commerce spending globally, which has been further boosted in 2020 by the coronavirus pandemic.”

This represents GP Bullhound’s 21st transaction in the last 12 months, of which 14 were completed within the software space, including Bridgepoint’s $160m investment in Sendinblue, CVC’s $200m investment in EcoVadis, Wavecrest Growth Partners’ and Beringea’s $29m investment in EDITED, and the acquisition of Assetic by Dude Solutions, among many others.

For enquiries, please contact:
Julian Riedlbauer, Partner, at
Carolin Drewes, Associate, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit

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