Get Updates Now
GP Bullhound advised Apptus on its acquisition by Voyado

Revolutionising online merchandising and product discovery.

Lund, 7 December 2021 - GP Bullhound acted as exclusive financial advisor to Apptus on its acquisition by Voyado, backed by Verdane and Novax.

Apptus is a leading Nordic provider of AI-powered product discovery software, serving eCommerce merchants across Northern Europe including NA-KD, Clas Ohlson, Varner, BHG and Coop, among others. Apptus software enables online retailers to optimise and automate product exposure, search, and display on their websites. The company was founded in 2000 and is headquartered in Lund, Sweden.

Michael Mokhberi, CEO and co-founder of Apptus, commented: “We are incredibly pleased with the outcome of this transaction. By combining the features of Voyado and Apptus, retailers will be able to apply automated product understanding and merchandising to better guide, advise and inspire shoppers across the entire customer journey – from the browsing session to follow-up marketing and loyalty communications. GP Bullhound has been an instrumental partner in making this transaction happen.”

Carl Wessberg, Partner at GP Bullhound, commented: “We are thrilled to have advised Apptus and its shareholders during this process. Apptus and Voyado are an excellent fit from a strategic and commercial perspective, and we are excited to see what the future holds for the group.”

The transaction marks GP Bullhound’s 21st software deal globally in 2021, and seventh in the Nordics this year, including the acquisition of Zervant by Ageras, of GameRefinery by Vungle, and the merger of Smarp with Coyo, among others.

For enquiries, please contact:
Carl Wessberg, Partner,

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

Related Articles