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Baltics Classifieds Group acquired by Apax Partners

The Master of Marketplaces.

Tallinn, 9 May 2019 - GP Bullhound acted as the exclusive financial advisor to Baltic Classifieds Group on its sale to Apax Partners. The acquisition marks a new milestone on BCG’s journey to dominate online marketplaces throughout the Baltic region.

Established in 2018 in a carve out of the classified assets of Eesti Meedia, the largest media group in the Baltics, BCG is a portfolio of leading online classified advertising platforms in the Baltics, specializing in automotive, real estate, jobs and general products and operating across six key portals.

Margus Linnamäe, Owner of UP Invest and BCG, said: “Following a highly competitive process we are thrilled to have found in Apax an ideal partner for BCG, given their experience in the Classifieds space. We could not have found a better fit without the help and dedication of the team at GP Bullhound who were instrumental in all aspects of the transaction.”

Sven Raeymaekers, Partner and Alessandro Casartelli, Director at GP Bullhound, commented: “We are delighted to have advised BCG and its shareholders in this landmark transaction in the Baltic states. BCG has an undisputed market leading position across key verticals in the region and is well positioned to further strengthen its position in the coming years.”

This represents GP Bullhound’s 9th transaction in 2019 and further demonstrates the firm’s global footprint and continued work with category leading businesses in the digital classifieds and online marketplace sectors, following on from other significant transactions including the sales of Autotrader SA to OLX (part of Naspers), Anumex to Schibsted and private placements for Avito, Zuto and Delivery Hero.

For enquiries please contact:
Sven Raeymaekers, Partner, at
Alessandro Casartelli, Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound

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