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GP Bullhound advised ContactEngine on its acquisition by NICE

Redefining digital experiences through conversational AI.

Manchester, 9 July 2021 - GP Bullhound acted as exclusive financial advisor to ContactEngine, the leader in proactive conversational AI, on its sale to NICE, the NASDAQ listed provider of cloud and on-premises enterprise software solutions.

ContactEngine manages intelligent conversations, transforming the efficiency and costs of operations, and revolutionising customer experience. The company’s technology provides a cloud-hosted conversation platform which automates conversations between companies and their customers to ensure that crucial moments such as sales, deliveries and appointments are executed with precision.

Founded in 2005 by Dr. Mark Smith, Andrew Ayers and Giles Bryan, ContactEngine has scaled internationally with over 100 employees based in the UK and the US. Its solutions are trusted by global brands and organisations including DHL, BT, Verizon, Virgin Media and Accenture.

Following the acquisition, NICE announced the launch of CXone SmartReach, a comprehensive artificial intelligence powered solution which enables organisations to have proactive, multi-day, asynchronous conversations – interacting with customers through their channels of choice even before they reach out for service.

Hugh Campbell, Managing Partner at GP Bullhound, commented: “There are increasing levels of activity in the conversational AI space as brands and enterprises look to reinvent the digital experiences of their customers. The combination of ContactEngine and NICE and the launch of CXone SmartReach has created a global leader, which we are proud to have advised on.”

This represents GP Bullhound’s 21st transaction completed in the last 12 months in the Software space, having previously advised Klear on its acquisition by Meltwater, along with Lingoda on its investment by Summit Partners, among many others.

For enquiries, please contact:
Hugh Campbell, Managing Partner, at
Jonathan Cantwell, Partner, at
Javed Huq, Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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