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London, 15 November 2023 - GP Bullhound served as the exclusive financial advisor to RocketMill, one of the UK's fastest-growing independent full-service digital marketing agencies, on its sale to PMG.

Founded in 2009, RocketMill is one of the UK’s fastest-growing independent full-service digital marketing agencies with 200 employees across offices in Brighton and London. It brings an integrated approach to media, creative, customer experience, data, and technology to help businesses grow through marketing performance. Its clients include Dropbox, BNY Mellon, Skybet, Bare Minerals, Kimberly-Clark, The Telegraph, and more.

RocketMill will join PMG to accelerate the US-based global independent digital agency’s expansion into Europe. The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers. 

Sam Garrity, chairman and co-founder at RocketMill, commented “Our guiding principle has always been doing what’s best for our people. In PMG, we found a partner that shares our cultural values and has tremendous momentum. GP Bullhound’s team have been fundamental to this outcome, consistently driving it forward with a combination of energy, intellect and a human touch.”

Simon Nicholls, Partner, and Ravi Ghedia, Executive Director, at GP Bullhound commented: “We are delighted to have advised RocketMill and its employee owners. This transaction represents an excellent cultural and commercial fit, and we look forward to seeing how the combination delivers on a global scale”.

This transaction is further testament to GP Bullhound’s position as a leading adviser globally with extensive experience in the Digital Services sector, having recently advised Goat on its sale to WPP, Melon on its sale to Dept, Talon on its investment from Equistone, Team ITG on its investment from Bridgepoint, among many others.

For enquiries, please contact:
Simon Nicholls, Partner, at
Ravi Ghedia, Executive Director, at GP Bullhound      

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe, the US and Asia. For more information, please visit

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