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Enhancing worldwide connectivity through Wi-Fi and location analytics

Manchester, 31 October - GP Bullhound acted as exclusive financial advisor to So Purple Group (Purple) on its investment led by Business Growth Fund (BGF). North West-based Wi-Fi and location analytics platform Purple, has announced a £10.5 million investment from BGF – one of the largest and most experienced growth capital investors in the UK and Ireland.

Purple was founded in 2012 by Gavin Wheeldon out of frustration for poor guest Wi-Fi connections and has now evolved into a powerful tool for businesses to turn their physical venues into intelligent spaces, with two core offerings: a cloud-based guest Wi-Fi access portal providing detailed business analytics, and digital wayfinding solutions, following the acquisition of US wayfinding business LogicJunction in 2019.

Headquartered in Manchester, Purple has more than 1,000 customers worldwide, including blue-chip corporates and SMEs across a wide range of markets such as hospitality, retail, government, healthcare, banking, and transport.

The investment from BGF will support Purple as it continues its growth trajectory globally and further develops its product offering, including the recently launched asset tracking platform which enables customers to monitor, track and precisely locate key assets live on an interactive map and, through integration with wayfinding, can alert the client if an asset leaves a pre-set area.

Gavin Wheeldon, CEO & Founder of Purple, commented: “We are delighted to have BGF on board as a partner. Their investment and strategic input will be instrumental in consolidating our position as the go-to intelligent spaces platform for businesses worldwide. With their support, we’re confident in our ability to achieve even greater heights in the coming years. A special thanks to GP Bullhound, who have been an outstanding advisory partner. Their experience, strong deal team, relationships, and deep sector knowledge were instrumental in delivering a successful transaction.”

Javed Huq, Executive Director at GP Bullhound , commented: “Purple is a fantastic business with an exciting product portfolio that will become increasingly valuable as venue owners realise the value of blending their physical spaces with digital intelligence. We wish Gavin, Pete and the rest of the team at Purple the best of luck as they partner with BGF and we look forward to seeing how the business develops.”

For enquiries, please contact:
Javed Huq, Executive Director at GP Bullhound, 

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe and the US. For more information, please visit

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