GP Bullhound advises The Bliss Group on its sale to Highwire
GP Bullhound has advised The Bliss Group, a leading data-driven marketing communications agency, on its sale to Highwire, a Shamrock Capital-backed B2B communications and marketing platform.
Founded as a specialist agency serving blue-chip clients across healthcare, financial services, and professional services, the partnership with Highwire marks an important next chapter in the company’s growth, enabling it to scale its capabilities while maintaining its strong client-centric culture.
Through Highwire Health, Highwire and Bliss bring together their healthcare practices as well as Bliss Bio Health into a single, integrated offering spanning consumer health, digital health, healthcare delivery, life sciences, and MedTech. Highwire Health is designed for organizations operating at the intersection of technology, regulation, and patient impact, where clarity, credibility, and precision are essential.
“Joining forces with Highwire and Shamrock represents a pivotal moment for Bliss. We’ve spent 50 years building deep expertise in healthcare, financial services and professional services—and now we’re partnering with a firm that shares our values, commitment to data-driven storytelling and client impact. GP Bullhound found us the right partner to expand what we’ve built and push where we’re going. They ran a competitive, strategic process that delivered results from start to finish,” said Michael Roth, Managing Partner and Co-Owner of The Bliss Group.
This transaction underscores GP Bullhound’s established track record in advising category-leading agencies and services businesses. With 250+ completed transactions across digital services, this represents the 35th deal in the communications and PR space including TrailRunner International, Dan Klores Communications (DKC), Precision Strategies, Bully Pulpit, Purple Strategies and Glover Park Group among many others.
About The Bliss Group
The Bliss Group is a data-driven marketing communications agency specializing in healthcare, financial services, and professional services. The firm combines data science, insights, and strategic storytelling to help organizations build trust, shape reputation, and drive measurable impact across complex and highly regulated sectors.
For more information, visit theblissgrp.com
About Highwire
Highwire is a strategic marketing communications agency built to help organizations lead through change. We work at the intersection of innovation and industry, bringing deep sector expertise, modern capabilities, and senior-level judgment to shape reputation, demand, and competitive advantage. Our insight-led, AI-enabled approach helps clients turn innovation into influence, and influence into measurable business outcomes.
For more information, visit teamhighwire.com
About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs. Founded in 1999, the firm has 11 offices across Europe, the US, and Asia.
Learn more at gpbullhound.com.
Enquiries
For enquiries, please contact:
Greg Smith, Partner at GP Bullhound, greg.smith@gpbullhound.com
