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Navigating the Future of Sport Tech and Wellness offerings

Berlin, 14 December 2023 - GP Bullhound proudly announces its role as the exclusive financial advisor in the growth financing round of Urban Sports Club. The Berlin-based sports and wellness platform has successfully closed a €95 million funding round led by Verdane.

This substantial investment, supplemented by contributions from existing stakeholders such as HV Capital and ProSiebenSat1, is designated for expanding and enhancing Urban Sports Club’s pure-play subscription offering across Europe. The company’s dedication to building a comprehensive and diverse wellness community is reflected in its plans to use the funds for growing its B2B business in seven European markets, including an upcoming expansion into Austria.

Urban Sports Club’s remarkable growth, especially in the corporate wellness sector, attests to the platform’s appeal and relevance in today’s business world. The company’s focus on employee benefits has strongly resonated with its clientele, leading to a 100% increase in net revenues from 2021 to 2022 and sustained robust growth in 2023. This success is underscored by a 2.5-fold increase in its corporate client base since 2022, now serving over 7,000 companies of various sizes.

The investment arrives at a time when employee wellbeing is increasingly recognized as a vital component of corporate culture. Urban Sports Club’s platform, offering access to a network of over 11,000 venues featuring more than 50 types of sports and wellness activities, aligns perfectly with this trend. The company’s emphasis on enhancing employee wellness is backed by data showing significant user benefits, including reduced stress, improved sleep quality, and decreased illness rates.

Simon Miremadi, Executive Director at GPB, comments on the deal: “We are incredibly proud to have advised on this transaction for Urban Sports Club. Sport tech has seen an incredible uptick in interest in 2023, and Urban is primed to become a market leader in Germany and beyond. The company is perfectly positioned to benefit from and execute its Corporate Wellness offering, and has plenty of opportunities to deploy the raised capital.”

Moritz Kreppel, CEO and co-founder of Urban Sports Club, comments on the new partnership: “With Verdane, we welcome one of the most renowned growth investors on board. We are fully convinced that Verdane’s expertise and investment culture align perfectly with our purpose of inspiring people to lead active and healthy lives. Together, we are well-positioned to scale Urban Sports Club to new heights in the coming months and years.”

For enquiries, please contact:
Simon Miremadi, Executive Director at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 14 offices spanning Europe and the US. For more information, please visit

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